CAMPAIGNS | STUDIO PICA

CAMPAIGNS

Selected work

01. Olympics / Paralympics x Eurostar

2024

Portrait series of Eurostar’s Olympic and Paralympic athlete ambassadors, photographed on board Eurostar trains and during training sessions.

The project was part of a dual campaign combining a photographic exhibition and a video series titled “A day in the life of an athlete.” In each episode, a Eurostar colleague and sports enthusiast joins one of the athletes during training, taking part in the session and conducting the interview.

The campaign was shared on social media and presented as a physical exhibition in Eurostar lounges in Brussels and Paris, as well as in the Team GB fan zone in London.

02. Drags x Eurostar

2023

Developed with Eurostar’s in-house teams, the series follows three Belgian drag queens across Europe, celebrating diversity beyond borders and amplifying LGBTQ+ visibility through cross-border storytelling.

3. New uniform launch

2025

Series of station and onboard shoots to fully renew Eurostar’s image library across the website, app, and all customer and media communications for the launch of the new uniform.

Delivered in close collaboration with the Marketing and Press teams.

04. Thalys - Eurostar merger

2022

Coordinating the use of visuals in internal and external communications around the new brand, aligning stakeholders, and ensuring consistency between brand strategy, storytelling, and execution.