Thalys-Eurostar merger & Eurostar new brand launch
2022-2023
Coordinated the internal and external communication strategy supporting the merger, co-developing a unifying integration narrative aligned across leadership, employees and customers. Produced and directed a significant share of the visual content (photography, video interviews, executive portraits and editorial assets), prepared Executive Committee messaging, and deployed key engagement formats (keynotes, videos, employee touchpoints), culminating in the successful launch of the new unified Eurostar brand .
Behind-the-scenes video series – Eurostar brand launch film
Alongside the launch of the new unified Eurostar brand, I documented the creative process behind the animated advertising film — capturing the collaboration between agency, directors and production teams. Through photography and video, this behind-the-scenes content revealed the craft, artistic direction and human energy that brought the new European brand identity to life.
A day in the life of an athlete - Eurostar x Olympics - Andrea Sirieix
A day in the life of an athlete - Eurostar x Olympics - Luka Van den Keybus
A day in the life of an athlete - Eurostar x Paralympics - Man Kei To
As part of the integration journey, we produced this internal video bringing colleagues together to explore what the new Eurostar means in practice. Built around the brand signature “Together We Go Further”, the film highlights collective ambition, shared values and cross-border collaboration, reinforcing team engagement at a pivotal moment of transformation.
