Definition of visual concepts and storytelling aligned with communication objectives.

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I translate ideas, values and complex topics into clear creative directions that can be activated across formats and channels.

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Includes:

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• concept development

• campaign ideas and visual territories

• storytelling frameworks

• alignment with brand and communication strategy

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Result:

Stronger clarity in messaging, more coherent campaigns and faster decision-making during production.

Production of visual content for campaigns, editorial use and internal communication.

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Shot on location with a mobile setup, combining photography, video and documentary formats.

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Formats:

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• campaign visuals

• portraits and interviews

• “day in the life” content

• documentary and cultural projects

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Result:

High-quality, ready-to-use content that increases engagement, strengthens brand perception and can be deployed across multiple channels including physical spaces.

Development and coordination of visual campaigns across teams, formats and channels.

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I ensure that concepts are consistently translated into production and adapted to different contexts.

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Scope:

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• campaign structure and rollout

• briefing and coordination of creative production and internal teams

• adaptation across markets, formats and channels

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Result:

More consistent campaigns, smoother collaboration between teams and better alignment across markets and platforms.

Use of generative AI and iterative workflows to improve both creative development and performance.

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Beyond production, I integrate a logic of testing, learning and refinement.

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Applications:

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• concept exploration and rapid iterations

• pre-visualisation before production

• creation of complementary visual assets

• optimisation of visual content based on feedback and results

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Result:

Faster creative cycles, more relevant visual outputs and improved campaign performance through iteration.