This project was developed as a dual campaign combining a photographic series and a documentary video format around Eurostar’s Olympic and Paralympic athlete ambassadors.

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The first component was a portrait series photographed on board Eurostar trains and during training sessions, highlighting the athletes in both their sporting and travel environments. The images were presented as a photographic exhibition in Eurostar lounges in Brussels and Paris, and also displayed in the Team GB fan zone in London.

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Alongside the portraits, a video series titled “A day in the life of an athlete” followed each athlete during a training session. In each episode, a Eurostar colleague and sports enthusiast joined the athlete, experiencing the training firsthand and conducting an interview about their preparation, motivations and daily routine.

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Combining photography, video and storytelling, the campaign aimed to create a more personal connection between the athletes, Eurostar colleagues and audiences across digital platforms and physical exhibition spaces.