STUDIO PICA | Pierre Caudevelle | Creative Studio

ABOUT

BRAND & CORPORATE COMMUNICATION

ABOUT

PIERRE CAUDEVELLE

Studio Pica is my Brussels-based creative practice, operating as a mobile studio across Europe with a full professional production setup.

I develop and deliver visual and editorial content across brand and corporate communication, from concept to production and deployment.

My work combines field production, campaign coordination and structured workflows, integrating generative AI tools to create efficient and scalable content across formats and channels.

« Au Refuge, on est fier·ère·s toute l'année »

Huit ans après son ouverture, Le Refuge héberge quarante-deux jeunes LGBTQIA+ à Bruxelles et en accompagne plus de cent cinquante. Son directeur général, Dimitri Lemaire, a reçu l'asbl Gsara dans la maison Alan Turing : accueil des premières vingt-quatre heures, accès au logement, financement, bénévolat. Entretien.

Olympics & Paralympics campaign: documenting athletes across Europe

As official travel partner of four national teams for the Paris 2024 Olympic and Paralympic Games, Eurostar positioned itself at the center of athlete mobility across Europe. This project translated that partnership into a content campaign documenting athletes both in transit and in preparation, across several European locations.

Pride campaign: connecting European cities through LGBTQ+ community

Overview Developed with Eurostar’s in-house teams, this campaign leveraged Pride season to promote key European destinations while building a cross-border narrative around LGBTQ+ visibility. Three finalists from Drag Race Belgique were followed across multiple cities connected by the Eurostar network. Objectives Promote Eurostar destinations during Pride season (May to August) Increase brand relevance through cultural storytelling Create content adaptable across digital and

Corporate communication: building a visual identity through people

Across multiple internal and external campaigns, my work focused on creating a consistent visual language for Eurostar by documenting the people behind the company. It combined photography, interviews and editorial assets to support corporate communication across platforms and markets. What I’ve learned from the scripwriters John Truby and Robert McKee is simple: if nothing changes, nothing happens.

Pauline François: from fashion to expanded sculpture

A multidisciplinary contemporary artist trained at La Cambre in Brussels, Pauline François develops a practice that reflects the evolution of sculpture in today’s visual culture. From fashion to sculpture: a shared language of volume Before turning to sculpture, Pauline François studied fashion at ESMOD. While the two disciplines may seem distinct, they share a common foundation: working with volume, structure and spatial perception. However, where fashion remains linked to